Electronic Check Processing for Public Radio and TV

If your public radio or TV station is holding fundraising drives, ACH processing can help increase donations and reduce costs. When a caller phones in to make a donation, you're most likely accepting a credit card number over the phone. Or the caller is promising to mail you a check that may or may not ever appear. In either case, electronic check processing can open your fundraising drive to more donors and reduce your expenses in the process.

With electronic check processing, you can accept check payments over the phone. Instead of getting the caller's credit card number, you get his or her bank routing number and account number. Through ACH processing, you can then have the funds transferred directly from their bank account into yours. You'll forego the expensive fees associated with credit card processing, and you'll open your fundraising drive to the millions of people who don't use credit cards.

Benefits

Increase donations
Electronic check processing allows you to accept donations from the millions of people who don't use credit cards. And you can even suggest a recurring donation plan, where funds are automatically deducted from the donor's bank account on a regular basis.

Save money
Every time someone makes a donation by credit card, you're probably paying the credit card company as much as 2.5 percent of the donation. On the other hand, accepting electronic checks will cost you less than 50 cents per transaction. Those savings can really add up, reducing costs and improving your fundraising effort.

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